“The glory of each generation is to make its own precedents.”

BELVA LOCKWOOD

Our name, Lockwood, is a Bella Abzug-style hat tip to the late Belva Lockwood, one of the very first women to run for president of the United States, and one of millions of women who history has often neglected to remember and honor.

Refusing to run under an existing party ticket that "had little else but insult for women,” Lockwood ran for president not once, but twice, on a women-only Equal Rights Ticket. Not to be discouraged by her losses (that she credits to men who cling to "old ideas, developed in the days of chivalry"), Lockwood went on to become the first woman to argue a case before the Supreme Court.

Lockwood Strategy Lab is not only a hat tip, but a company that is founded on the same principles through which Belva lived her life: integrity, innovation, disruption, hard work, passion and unwavering persistence.

And just like Belva, we don’t shy away from how the world and our behavior is changing, we’re evolving right alongside it. That’s why we are committed to not only embracing the new and the untested, but in sharing what we learn with the broader progressive movement - so we can all move forward, together.

TARA McGOWAN

Founder and CEO

Tara is a seasoned strategic communications and campaign strategist with over 10 years of experience working for Democratic candidates, campaigns, PACs and progressive non-profit organizations. Most recently, Tara ran one of the largest digital persuasion programs in the history of electoral politics as Digital Director of Priorities USA, where she directed over $42 million in media spending and oversaw the production of over 4800 digital-first ads fiercely opposing the candidacy of Donald Trump in the 2016 presidential election.

Prior to joining Priorities, Tara incubated a $25 million digital campaign incubator for the climate change movement, built a $10 million electoral program as the first Digital Director of NextGen Climate, and traveled the country creating digital content for President Obama as Senior Producer on his 2012 reelection campaign. In her early career, Tara served as a Press Secretary in the Senate after learning to harness the power of storytelling as an Associate Producer at 60 Minutes and Frontline.

Tara is a graduate of NYU with a degree in journalism and political science, and lives between Washington, DC and Newport, Rhode Island with her husband.

SARAH STERN

Managing Director

Sarah has deep experience with building and executing digital campaigns at the local, state and national level. Prior to joining Lockwood, Sarah was a senior digital campaigner at Everytown for Gun Safety, where she ran a nationwide network of distributed volunteers and managed digital campaigns for 15 states. Previously, she was the digital director at Purpose, specializing in digital strategy, mass mobilization on social media, storytelling, and analytics and built two major incubations for testing new models of organizing during her tenure: the Climate Lab and ACLU Action

Sarah has also served as National Communications Director at the League of Young Voters, where she led digital communications strategy and developed a passion for leveraging cutting-edge technology and design for social good after leading project management on TheBallot.org (social voter guide tool), and working closely to optimize TurboVote (an online voter registration product). She has also worked for New Era Colorado, where, in partnership with the Sierra Club, she led voter registration efforts for the Denver-Boulder area, resulting in more than 10,000 voter registrations during the 2010 midterm elections. In addition to her electoral work, she also played a role in passing Colorado's online voter registration law, and used her background in journalism to co-create an online community of young bloggers dedicated to using humor to encourage engagement in local politics.

A voracious reader and Colorado native with deep roots in Texas, Sarah also has a soft spot for (and storied experience) nerding out on space exploration.

VINCE MURPHY

Creative Director

Vince Murphy, affectionately known as “The Wizard” because of his skill designing across multiple platforms, is an award-winning creative visionary that has spent his 18 year career conjuring up visual designs and brands for clients in a wide array of industries and mediums.

As co-founder and creative director of Tall Glass Media, Vince Murphy lead production of creative projects for The Obama Administration, Starbucks, Common, Harvard University, and Estee Lauder, to name a few. Vince is also part of a think tank started by Common (artist, actor) and often contributes creative advice as part of a collective to improve audience experience. A Texas native, Vince was awarded the Presidential Award to attend the Savannah College of Art and Design in Savannah, GA in 1997, where he received degrees in Graphic Design and Sound Design.

As Creative Director at Lockwood Strategy, Vince now uses his pedigree of creative campaign thinking to push the boundaries of digital engagement on every platform.

GERARD NIEMIRA

CTO

Gerard is an experienced product and engineering leader with over 12 years of work in the nonprofit and political sectors. Most recently, he led product teams at Hillary for America, where he was Director of Product for the campaign’s suite of organizing, events, and major donor fundraising tools. Prior to that, he spent 8 years at the online crowdfunding pioneer Kiva, most recently as Vice President of Product and Engineering leading a team of 40 engineers, designers, and product managers. He has spent his career working for progressive causes and organizations promoting social good.

A native of New Jersey, he currently lives in Denver, Colorado after spending 9 years in the Bay Area.

RACHEL THOMAS

Strategic Communications Director

Rachel is a experienced communications strategist who has built comprehensive earned, paid and owned media campaigns across the public and private sectors. Most recently, Rachel was a member of IBM’s communications team, where she developed and led award-winning campaigns highlighting the company’s advocacy around diversity and inclusion and its commitment to improving society through innovation.

Prior to her role at IBM, Rachel served as Communications Director at EMILY’s List, the nation’s largest resource for women in politics. At EMILY’s List, she advised dozens of female candidates and their staff on short and long-term communications strategies and helped develop a national multi-million dollar campaign focused on reaching millennial women voters across the country through digital platforms. Rachel also served in a number of communications roles for Virginia Governor Terry McAuliffe, including traveling to nearly every community across the Commonwealth as a spokesperson for McAuliffe’s campaign and administration.

Rachel has extensive on-the-record experience and has led media training for corporate executives, political candidates and elected officials. Originally from Boston, she’s an unapologetic New England Patriots fan, a graduate of the University of Pennsylvania, and a proud former mathlete. In her free time you can find her teaching yoga in Washington, D.C. and watching reruns of Law & Order, SVU.

EMMY BARCELO

Digital Marketing Strategist

Emmy has been pursuing her love for research, data and digital media for over 5 years through work aimed at strengthening the progressive movement and electing Democrats.

Emmy developed her passion for politics working on the political team for Organizing for America, Colorado. She then spent over 4 years working for Project New America, providing candidates, advocacy organizations and civic engagement stakeholders with the tools and strategies to understand and communicate with a rapidly changing world. At PNA, Emmy created a searchable demographic database on voter behaviors, translating 235+ diverse resources into actionable findings for 6 progressive organizations, resulting in a $2 million joint research investment. Her training for dozens of progressive organizations has provided insights into leveraging digital and social media to change the tide in election outcomes.

In 2017, Emmy joined the Rob Quist for Montana team as the Digital Director. On this $6 million, 80-day campaign, Emmy transformed the deployment of the $350,000 digital ad budget, and guided the vision, production and execution of all online content for the campaign.

Emmy is a graduate of Colorado College, a 2016 New Leaders Council Alumni and is proud to call Denver home. All of her experience reflects a true passion for fostering innovation within the progressive movement.

GRETA CARNES

Digital Organizing Director

Greta has been a progressive organizer for over 10 years, tackling her first turf at 15 years old for then-Senator Barack Obama in her home state of Colorado. Since then, she has worked on six campaigns as both a field and online organizer.

Most recently, Greta worked as the Texting Director on the 2017 Virginia Coordinated Campaign, where she ran a first-of-its-kind peer to peer texting program. Her team oversaw the sending of 3.2 million texts to Virginians in the final six weeks of the campaign -- including a 7-day innovative “TOTV” (Text out the Vote) program.

Previously, Greta spent two years working for Hillary Clinton’s 2016 presidential campaign. She spent the primary building out the campaign’s pilot digital organizing program in Iowa that would scale to 14 other states before joining the digital team in Brooklyn for the general election and running the campaign’s first 1:1 SMS organizing hub in Silicon Valley. She spent the 2014 midterms cycle in Kentucky raising $5 million online for Alison Lundergan Grimes in an effort to unseat Senate Minority Leader Mitch McConnell -- and in 2012, worked at a field organizer in Dubuque, Iowa, for President Obama’s reelection.

Greta lives in Washington DC -- and if you want to see her eyes light up, just say the words “digital” and “organizing” in the same sentence.

DAN BRAM

Organizing Director

Dan is a veteran organizing manager and an expert at bridging the gap between organizing, digital, and technology. He began organizing as a high schooler on the We Are Ohio campaign where he trained his teachers to circulate petitions to repeal right to work legislation in Ohio. Since then, Dan has worked on organizing programs ranging from local state house races to national presidential campaigns.

Most recently, Dan was the Organizing Director at Mobilize America, where he deployed a new tech platform to help down ballot organizing teams in Virginia during the 2017 cycle connect with resistance volunteers across the country for the first time.

Previously, Dan was the National March Volunteer Coordinator for the People’s Climate Movement where he built and managed one of the largest volunteer organizations for a mass mobilization that brought over 250,000 people to the streets of DC. He was also one of the first staffers on Hillary Clinton’s 2016 presidential campaign, working on the organizing programs on the Iowa Caucus and Missouri & West Virginia primaries and ending the campaign as the Deputy Organizing Director in Ohio. In Ohio, he managed a team of over 40 staff to build an unprecedented volunteer organization in rural and suburban Ohio, and coordinated with the digital team to incorporate digital organizing best practices into the organizing program.

JESS GREENE

Digital Marketing Strategist

Jess is a digital strategist with over six years of experience directing winning messaging for Democrats from the West Side of Chicago to coal country. She specializes in digital strategy, innovative storytelling founded on actionable analytics, and high-performing campaigns that move voters.

Prior to joining Lockwood, Jess served as the Communications Director of the Illinois Senate Democratic Victory Fund, where she helped lead 17 of 22 competitive races to victory, including flipping a senate district held by Republicans for over 70 years. In the caucus committee’s $14 million 2016 cycle, Jess oversaw the media work of 13 staffers and directed the strategy and execution of digital content, direct mail, and earned media. She developed targeted paid media plans for candidates, engaged millions of voters across Facebook and Google ad platforms, and ran a robust email program to a 200k list.

Jess has also worked as a digital messaging and design consultant for candidates and advocacy groups across Illinois, Pennsylvania, Georgia, and New York, including Chris Kennedy for Governor, Protect Our PA, and The DuSable Museum of African American History. With a background in design, she is a strategist who thrives working with visual-first digital messaging.

Before she entered politics, Jess wrote about television for The Onion’s A.V. Club. A native of Chicago, Jess loves progressive politics and deep dish pizza.

LANDRU PARKER

Digital Marketing Strategist

Ever since watching the pilot episode of The Newsroom in college, Landru has dedicated his career and volunteer time to electing Democrats and passing progressive policies.

For over five years, Landru has managed digital programs for a variety of progressive organizations and candidates, primarily in Oregon. Before joining Lockwood, Landru served as the Digital Director for the Democratic Party of Oregon where he helped them raise a record amount of money from online fundraising.

In 2016, while working on a corporate tax reform ballot measure, he helped create one of Oregon’s first online organizing programs, successfully leveraging online engagement to build a volunteer team of over 100 digital activists.

During Oregon’s 2015 legislative session, Landru managed targeted advocacy campaigns to help secure policy wins for Oregon’s environmental and labor movements. By generating thousands of legislative contacts through online ads and volunteer mobilization, Oregon progressives were able defend a new Clean Fuels law from repeal and raise the state’s minimum wage. For the 2014 cycle, Landru managed large digital media buys for 2 gubernatorial races, the successful ballot measure to legalize marijuana in Oregon, and many other down ballot races.

Landru graduated with a degree in Advertising Management from Portland State University and is a recent New York resident. When he’s not hanging out with his cat you’ll typically find Landru browsing Reddit or attempting to find out who makes the best bagels in NYC.

AMANDA PEÑA

Digital Campaign Strategist

Amanda has been helping nonprofits raise money and change the world for five years.

She came to Lockwood from Oxfam America, where she led the organization in digital campaigning on a variety of issues that affect people living in poverty, from refugee resettlement to poultry workers’ rights to international arms sales. She also spearheaded Oxfam’s response to Trump’s initial actions on office, which were the top performing actions and engagements in years.

Before Oxfam, Amanda worked as a client manager at M+R, where she helped clients including Planned Parenthood, Union of Concerned Scientists, and Bread for the World to implement winning strategies for online fundraising and advocacy.

Prior to her experience helping non-profits, Amanda got her start in Massachusetts state politics at the age of 14 where she cut her teeth in local organizing for one of the most progressive member of the Massachusetts state legislature.

Amanda is into a lot of things, especially the Red Sox, true crime podcasts (@ her about Adnan Syed anytime), and her puppy Sundae. She is based in the Boston area.

JORDAN BEYER

Video Strategist

Jordan has spent her life weaving together multiple disciplines, creating a strong working fabric for implementing social change. She is skilled in reaching across industry boundaries and is regularly part of top-tier media teams that produce meaningful, impactful content.

Jordan believes that creating compelling and honest human content is crucial for helping people see our world in new ways and is necessary for guiding ethical social progress within globally-connected social communities. Most recently, Jordan has worked in management and leadership roles with a variety of politically- and socially-progressive clients, building digital and social media strategies, implementing social video optimization, and aiding new business development.

Previously, she served as Video Producer at Upworthy, where she focused on creating factual, empathetic, and compelling stories about inspirational lives and experiences of everyday people. As one of the early team members, she created videos from pre-production to final cut and helped produce a trending video series that garnered over 200 million views. During Jordan’s tenure at Upworthy, the site grew from 5 million views a month in late 2014, to 300 million views a month in December 2015, to over 1 BILLION social video views in 2016.

In her free time, you'll find Jordan working with youth and 100+ volunteers as co-director of Girls Rock Denver, a 100% volunteer-based non-profit that uses music creation and critical thinking to foster empowerment, collaboration, and healthy identity development in girls & gender non-conforming youth.

SARAH COX

Media Operations Associate

Sarah’s love of digital media, commitment to progressive politics, and belief in the power of a well-targeted, well-tailored message have led her join the fight to get Democrats elected from coast to coast (and everywhere in-between).

Most recently, Sarah crafted and executed organic and paid digital work at BerlinRosen for advocacy clients across several issue areas. Working as the digital team’s utility player, she had a hand in media planning, writing copy, developing creative, executing and optimizing ads, and reporting. Sarah also recently completed a master’s degree in American politics and government at New York University, where she focused her studies on campaigns, elections, and political communication.

Previously, Sarah helped build up digital programs within NYU’s Department of Athletics. She also attributes her career trajectory to her time spent at Devine Mulvey Longabaugh and Precision Strategies, two experiences that pushed her to get into the digital advocacy space.

Born and raised in Tulsa, Oklahoma, Sarah has called New York City home for the last five years. When she’s not perusing social media, you can find her baking, going to farmers markets, or re-watching Parks and Recreation.

ANDREA RAMOS

Training Manager

Andrea joins the team with a deep dedication to the progressive movement having spent the last few years working to support candidates and causes she believes in. After receiving her B.A. in History from Yale University, Andrea spent two years in San Jose, CA participating in Americorps’ Teach for America program teaching Social Studies to 7th graders. During her tenure as a teacher, Andrea developed a desire to do more for her community outside of the classroom and dedicated her free time to completing a Field Fellowship for the ACLU of Northern California. Working to organize the undocumented community to obtain Driver’s Licenses, Andrea’s love for community organizing was born.

After spending a year abroad, Andrea joined Hillary Clinton’s 2016 presidential campaign as an Organizer in rural, western North Carolina. Andrea spent the fall drumming up support for North Carolina’s down ballot Democratic candidates, helping to turn voters out and reach the community where they were: online and offline. After the election, Andrea worked in Washington D.C. at Phone2Action, a constituent outreach platform that connects constituents to their elected officials. Via her work as a Customer Success Manager, Andrea developed a love of training new partners and helping them think strategically through their communications in reaching both their constituent audience and engaging with their intended targets, elected officials.

A Californian by birth, Andrea’s called the DMV area home since 2017. You can catch her reading the latest dystopian novel or searching for amazing eats to satisfy her sweet tooth.

LAUREN FRIEDLANDER

Visual Designer

Lauren is a NYC-based designer and writer with a deep love for out-of-the-box storytelling, whether verbal or visual.

Before joining Lockwood, she began her career as a digital marketing strategist in publishing, championing weird literary gems to the incurably book-obsessed, AKA, her kinda folks. She went on to strategize and execute digital media campaigns for a Jewish social justice organization, diving fully into her long-standing fandom for graphic design.

Lauren believes design is a vital component of any progressive digital campaign that seeks to disrupt both your social feed and the status quo, and she strives for game- and mind-changing visuals that subvert, surprise, and satisfy all at once. Self-taught and voracious, she is constantly exploring new ways design can move the needle to change the world for the better.

When she's not knee-deep in the Creative Suite, you can find her writing, reading, working to curate the Perfect Bowie Playlist, but mostly bending to the whims of three very hellish, mushy cats.

JACLYN GELFOND

Special Assistant to the CEO

Jaclyn is an operations and logistics pro originally from Chicago. She is passionate about progressive politics and got her start by holding daily voter registration drives for students on the University of Illinois campus.

Jaclyn served as Deputy Director of Advance in the Office of Vice President Biden where she worked on all aspects of the Vice President’s travel logistics and the many moving pieces of coordinating his trips and events. Before this, she was traveling the country putting on events for President Obama.

Prior to joining Lockwood, Jaclyn was on the Executive Recruiting team at Tesla in Palo Alto, California.

She double majored in political science and communications at the University of Illinois at Urbana-Champaign and is a die-hard Cubs fan.

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