“The glory of each generation is to make its own precedents.”
Our name, Lockwood, is a Bella Abzug-style hat tip to the late Belva Lockwood, one of the very first women to run for president of the United States, and one of millions of women who history has often neglected to remember and honor.
Refusing to run under an existing party ticket that "had little else but insult for women,” Lockwood ran for president not once, but twice, on a women-only Equal Rights Ticket. Not to be discouraged by her losses (that she credits to men who cling to "old ideas, developed in the days of chivalry"), Lockwood went on to become the first woman to argue a case before the Supreme Court.
Lockwood Strategy Lab is not only a hat tip, but a company that is founded on the same principles through which Belva lived her life: integrity, innovation, disruption, hard work, passion and unwavering persistence.
And just like Belva, we don’t shy away from how the world and our behavior is changing, we’re evolving right alongside it. That’s why we are committed to not only embracing the new and the untested, but in sharing what we learn with the broader progressive movement - so we can all move forward, together.
Founder and CEO
Tara is a seasoned strategic communications and campaign strategist with over 10 years of experience working for Democratic candidates, campaigns, PACs and progressive non-profit organizations. Most recently, Tara ran one of the largest digital persuasion programs in the history of electoral politics as Digital Director of Priorities USA, where she directed over $42 million in media spending and oversaw the production of over 4800 digital-first ads fiercely opposing the candidacy of Donald Trump in the 2016 presidential election.
Prior to joining Priorities, Tara incubated a $25 million digital campaign incubator for the climate change movement, built a $10 million electoral program as the first Digital Director of NextGen Climate, and traveled the country creating digital content for President Obama as Senior Producer on his 2012 reelection campaign. In her early career, Tara served as a Press Secretary in the Senate after learning to harness the power of storytelling as an Associate Producer at 60 Minutes and Frontline.
Tara is a graduate of NYU with a degree in journalism and political science, and lives between Washington, DC and Newport, Rhode Island with her husband.